IDEAr: Marketing, Communication and Promotion Plan for Direct Foreign Investment in Tourism


We developed the IDEAr Plan for the Ministry of Tourism of Argentina to strengthen the positioning of the image of Argentina as a destination and brand in order to increase the flow and stock of foreign direct investment in the tourism sector in the country.

Date: 2013

Customer: Instituto Nacional de Promoción Turística. Ministerio de Turismo de la Nación

Location: Argentina.

Plan IDEAr Turismo

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